One of the greatest aspects of the internet is the fact that it is not a static entity. It is almost like a human organism that constantly changes and transforms. Due to the internet’s elasticity people are constantly trying to glue all of the stretchable parts together. To maximize search engine optimization (SEO), web marketing, online business, internet efficiency and almost all other conceivable web based tasks there needs to be a certain degree of inbound linking. All of the links scattered over the internet are truly the glue and binding that keep the masses together. Without inbound links the internet might feel something like outer space. Just another far off arena of discovery and hope where disaster may await, wanderers become lost and maps are easily morphed. As one of the most crucial partitions of the internet, inbound links and effective linking can become the driver to almost any successful project.

One of the most beneficial types of links on the internet is the inbound link 9basically a link form another website to yours). Optimal inbound links are essentially search engine friendly locations and click through destinations that can come in a variety of forms. Everything from blog commenting, forum posting, mutual partnerships, link exchanging, paid advertising, article writing and spinning, affiliate development and social media application are sources for inbound link campaigns when deployed accurately. With all of these inbound linking options at our fingertips this search engine optimization (SEO) and online marketing necessity almost becomes more of an art then a mere science. Just because the world wide web is an online marketing artist’s palette does not mean inbound link rules and best practices do not exist. In this inbound link blog I will go over some of the most important do’s and dont’s to creating and building your inbound link arsenal.

Do’s:

- White hat techniques only (human focused linking techniques and strategies that abide by all search engine rules and quirks)

- All links must be one-way non-reciprocal links and from relevant websites (one way links to your website that do not require you to linkback to the supporting website from your own web pages).

- All backlinks must be DO FOLLOW (do follow links are ones that are approved to be spidered and crawled by the internet search engines).

- Inbound links should be location and language specific.

- Inbound links should be from recognizable domain extensions (.com/.net/.biz/.org/.us/ .gov/.edu/)

- Each domain should have a different IP and C class IP number (IP address identifies derivative computers and C class IP addresses have there 4 decimal C class markers [the sets of numbers between the dots] set to varying paths/locations as to not appear the same to search engines thus making the inbound link more credible. Also each domain should only have one link.

- All links must be cached by Google (Google must recognize the page the inbound link is on and store that page as a backup for later use in its extensive search queries and content connection.

- Inbound links should be on search engine friendly link pages (search engine optimized -seo) and be manipulable for potential keyword or graphic inclusion.

- Good inbound links should be permanent, active, never expire and be built manually and naturally.

- Always remember that it is more important to get a high quality link from a page with a good page rank then a bunch of dubious links from low credibility sites.

- Last but no least consider the context of the link! An inbound link is more valuable if it comes from a website that has something to do with what your business is about!

Do Not:

- Try not use link farms, link-exchange programs, spamming, popups, contextual adds, ping sites, redirects, cloaking, hidden links or links within newsgroups (try to avoid automatic and artificial inbound link solutions)

- No pages/links blocked by robots.txt (robot.txt allows website owners to provide search engines and web robots link exclusion rules).

- No rel=nofollow links in the HTML (a no rel=nofollow link is an HTML marker that tells search engines that a hyperlink should not sway the links expected value in the search engine’s index).

- No inbound links on: hacker, pharmacy, illegal, gambling, pornographic,drugs,criminal, morally questionable or black hat sites (context!)

- No fake PRs, java links, jump scripts, framed/iframed pages, CSS redirects, 301 redirects, flash sites/pages, no string parameters or session ID’s.

The above are just a few of the considerations, tips and tricks you should be considering when launching an inbound link campaign or project. If you want to bind your online marketing and search engine optimization (SEO) efforts then these are the inbound linking strategies you should be following and reviewing. The above hopefully helps clarify how to begin to build successful inbound links across the web. If your website or business’ good name and reputation is on the line these are certainly some of the guidelines that you want to adhere to. If you are planning to outsource your internet marketing inbound linking needs make sure to hire someone that is in-tune with all of the above inbound linking characteristics. Inbound, non-reciprocal links are extremely powerful tools of internet reach and connection and are something that any driven entity should have on its radar in the digital age. Their deployment and implementation also should not be taken lightly. A good barometer of an inbound links power can be gauged by its Google page rank with a Google page rank moving in the right direction from PR0 to PR4 at the least. A good inbound link service will always provide each inbound links Google page ranking (PR) and location in an Excel spreadsheet or document form. To conclude most consider text inbound links following the above do’s and dont’s to be the most optimal solution for link representation and advertising on the web. If you want to build a crafty web of ways for people to find your products and ideas on the internet then think about adding an aggressive inbound link agenda to your budget. If you have any further inbound link questions I am always an email or phone call away to help.